Erika Neumayer, found of Rare Dirndl standing in front of the Chicago dirndl store.

Come shop with us!

Welcome to our one-of-a-kind little 'Dirndl Shop', a hidden gem that caters to folks seeking the perfect dirndl for Oktoberfest. Located in the Lincoln Square neighborhood of Chicago, our studio offers a unique shopping experience by appointment only.

3 images of the inside of the design studio showcasing hats, edelweiss jewelry, dirndls, lederhosen and other oktoberfest outfits

By Appointment ONLY - Call, Email or Book Online

Yelp and Google won't give us a "by appointment" option... so don't go off of the hours posted there! Make an appointment before you come visit the studio.

book an dirndl shopping appointment button

image of a dirndl blouse lying on a cushion with flower crowns - oktoberfest dirndl accessories


Rare Dirndl Design Studio is located in the historic Lincoln Square neighborhood

Rare Dirndl Design Studio
5051 N. Lincoln Ave.
Chicago, IL 60625
designer Erika Neumayer helping someone find the perfect fit for her dirndl and blouse

book an dirndl shopping appointment button


In our studio, you can shop our selection of Dirndls (in different skirt lengths), blouses, aprons, German inspired jewelry, Oktoberfest accessories, and women’s denim lederhosen. From traditional styles, to high fashion, or more edgy styles, we will help you find the right Dirndl for your special occasion.

You'll step into a world where traditional Bavarian charm meets modern design. Immerse yourself in a carefully curated collection of dirndl dresses, blouses, bloomers and more. Each piece meticulously crafted with attention to detail, quality fabrics, and exquisite embellishments. Our knowledgeable and friendly staff is dedicated to providing personalized assistance, ensuring you find the ideal dirndl from our wide selection of styles and sizes. We will work with you find the perfect Oktoberfest outfit that embodies your individual style and fits you to make you feel your best.



Shopping Appointment (45 minutes) - CLICK TO BOOK

Dirndl Fitting Appointment (30 minutes) - CLICK TO BOOK  

Erika Neumayer standing in the dirndl store with the manager maria, both wearing dirndl dresses


Here’s the truth, most of the time people don’t walk down our street see our store front and think “oh yes, that’s what I wanted to buy today Dirndl!”

If you’re looking for a Dirndl, you’re going to do a little research ahead of time. And we also do work before your visit to get out the items you want see, blouse styles, dirndl sizes etc. We want to make you feel the most comfortable and love your new Dirndl. 

We offer in-house alterations to make the fit perfect for you.

We can adjust the skirt length and apron as well as the Dirndl bodice to make you feel your best. You want your bodice to feel comfortable yet snug and when you leave our little Dirndl store we want you to have a twinkle in your eye, feel excited for your upcoming event, and love your purchases. (We do not offer alteration for other dirndls or ready-to-wear items)

We also made a quick video for you about the Design Studio including Location and Hours!

Upcoming Events!

We are overjoyed to be setting up shop at German Fest Milwaukee again this year. Since 2013 we've been a staple vendor for Dirndls and Dirndl accessories at this epic annual festival. Be sure to check out our pop-up boutique located at the end of the first row of the Marktplatz between the Miller Lite Oasis & Generac Power Stage right behind the Miller Lite Level Up Deck. 

image of erika neumayer at the Rare Dirndl booth at German Fest Milwaukee

Can't visit us in person?

You can shop for a dirndl online. Our online store is open 24/7 and we offer FREE Shipping over $100 and FREE no hassle returns. 
While we do not offer menswear we do have a recommendation of a place to buy lederhosen online.


Are there things in the studio that are not online?

Yes, but mostly accessories, small items, old samples, a random apron here or there... nothing worth flying in for. We are not hiding any secret special dirndls from you. Promise. 

How close is the shop from downtown or the airport?

We are about 10(ish) miles from downtown Chicago. Approximately 40 - 60 minutes. We are 11(ish) miles from O'Hare Airport. Approximately 60 - 90 minutes. 

What's the parking situation like?

There is metered street parking right out in front of the studio on Lincoln Ave. There is also free parking on the side streets Winnemac or Carmen. DO NOT park in any parking lots near the studio. It is not public parking and you will be towed.

book a shopping appointment button

Amanda's Experience

Amanda wrote about her experience visiting the studio on her blog! Some key takeaways from her time were, "It’s a small studio, which is why you need an appointment to visit, but they pack a lot of great items into the space, including jewelry and other accessories, dirndls, blouses, and even their denim lederhosen! You get a look at the design space, plus some of the special items they’re working on... I’m so glad we got to stop at the studio when we were in the city!"

Erika standing in front of the storefront with here customers - great place to buy lederhosen, dirndls, a blouse and aprons